Leading through relationship marketing :
Batterley, Richard.
Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance / Richard Batterley. - New York : McGraw-Hill, c2004. - x, 206 p. : ill. ; 23 cm.
Includes index.
0074713744
Relationship marketing
Customer relations
HF5415.13 / .R45 2004
Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance / Richard Batterley. - New York : McGraw-Hill, c2004. - x, 206 p. : ill. ; 23 cm.
Includes index.
0074713744
Relationship marketing
Customer relations
HF5415.13 / .R45 2004