Marketing management :
Mullins, John W.
Marketing management : a strategic decision-making approach / John W. Mullins & Orville C. Walker Jr. - 7th ed. - Boston : McGraw-Hill Irwin, c2010. - xxi, 551 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780071267762
2008055593
Marketing--Management.
HF5415.13 / .M352324 2010
658.8
Marketing management : a strategic decision-making approach / John W. Mullins & Orville C. Walker Jr. - 7th ed. - Boston : McGraw-Hill Irwin, c2010. - xxi, 551 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780071267762
2008055593
Marketing--Management.
HF5415.13 / .M352324 2010
658.8