A preface to marketing management /
Peter, J. Paul.
A preface to marketing management / J. Paul Peter & James H. Donnely, Jr. - 10th ed. - Boston : McGraw-Hill, c2006. - xiv, 254 p. : ill. ; 26 cm.
Includes bibliographical references and index.
007296216X
Marketing--Management
HF5415.13 / .P388 2006
A preface to marketing management / J. Paul Peter & James H. Donnely, Jr. - 10th ed. - Boston : McGraw-Hill, c2006. - xiv, 254 p. : ill. ; 26 cm.
Includes bibliographical references and index.
007296216X
Marketing--Management
HF5415.13 / .P388 2006