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International marketing /

Czinkota, Michael R.

International marketing / Czinkota, Michael R. and Ronkainene, iikka A. - 8th ed. - Australia : Thomson south western, c2007 - xxx, 646 p. : ill. ; 28 cm.

Includes index

ISBN: 0324317026

Subjects--Topical Terms:
Marketing

LC Class. No.: HF1416 / .C953 2007

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