The KCAU Library

Relationship selling and sales management /

Johnston, Mark W.

Relationship selling and sales management / Mark W. Johnston, Greg W. Marshall. - Boston : McGraw-Hill/Irwin, c2005. - xxvi, 451 p. : col. ill. ; 27 cm.

Includes bibliographical references and indexes.

007289296X

2009000967


Selling.
Relationship marketing.
Customer relations.

HF5438.25 / .J655 2005

658.85
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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