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Integrated advertising, promotion & marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion & marketing communications / Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack. - 3rd ed. - New Delhi : Pearson Prentice Hall, c2007. - 537 p. : 29 cm.

ISBN: 8131709965

LCCN: 2005053527

Subjects--Topical Terms:
Communication in marketing.
Advertising.

LC Class. No.: HF5415.123 / .C58 2007

Dewey Class. No.: 659.1

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