Basic marketing :
Perreault, William D.
Basic marketing : A global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 14th ed. - New Delhi : McGraw-Hill, c2002. - xxxii, 815 p. : ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and indexes.
System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.
0070486972
2001054436
Marketing--Management.
HF5415.13 / .M369 2002
658.8
Basic marketing : A global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 14th ed. - New Delhi : McGraw-Hill, c2002. - xxxii, 815 p. : ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and indexes.
System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.
0070486972
2001054436
Marketing--Management.
HF5415.13 / .M369 2002
658.8