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Marketing research :

Seymour Sudman

Marketing research : a problem solving approach / Sudman Seymour & Blair Edward - Boston : McGraw Hill, 1998. - xli, 737 p. : ill. ; 27 cm.

Includes index

ISBN: 0079136702

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .S94 1998

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