Marketing communications :
Fill, Chris.
Marketing communications : contexts, contents, and strategies / Chris Fill. - 2nd ed. - London New York : Prentice Hall, 1999. - xxiii, 656 p. : ill. (some col.) ; 23 cm.
Includes bibliographical references and indexes.
0130102296
98029818
Communication in marketing.
Marketing channels.
Sales promotion.
HF5415.123 / .F55 1999
658.8/02
Marketing communications : contexts, contents, and strategies / Chris Fill. - 2nd ed. - London New York : Prentice Hall, 1999. - xxiii, 656 p. : ill. (some col.) ; 23 cm.
Includes bibliographical references and indexes.
0130102296
98029818
Communication in marketing.
Marketing channels.
Sales promotion.
HF5415.123 / .F55 1999
658.8/02