Contemporary advertising and integrated marketing communications /
Arens, William F.
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. - 13th ed. - Boston : McGraw-Hill Irwin, c2011. - xl, 774 p. : col. ill ; 28 cm.
Includes bibliographical references and index.
9780071220606 0071220607
2009041919
Advertising.
HF5821 / .B62 2011
659.1
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. - 13th ed. - Boston : McGraw-Hill Irwin, c2011. - xl, 774 p. : col. ill ; 28 cm.
Includes bibliographical references and index.
9780071220606 0071220607
2009041919
Advertising.
HF5821 / .B62 2011
659.1