Basic marketing :
Perreault, William D.
Basic marketing : a marketing strategic approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. - 17th ed. - Boston : McGraw-Hill/Irwin, c2009. - xxxvii (various pagings) : col. ill. ; 29 cm.
Includes bibliographical references and indexes.
9780071281041
Marketing--Management.
HF5415.13 / .M369 2009
658.8
Basic marketing : a marketing strategic approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. - 17th ed. - Boston : McGraw-Hill/Irwin, c2009. - xxxvii (various pagings) : col. ill. ; 29 cm.
Includes bibliographical references and indexes.
9780071281041
Marketing--Management.
HF5415.13 / .M369 2009
658.8