Marketing :
Pride William M.
Marketing : concepts and strategies / William M. Pride & Ferrell, O. C. - 12th ed - New Delhi : Biztantra, 2003. - xxxi, 750 p. : ill. ; 27 cm.
Includes bibliographical references and index.
Introductory marketing textbook.
8177225200
2008360400
Marketing--Textbooks.
HF5415 / .M658 2003
658.8
Marketing : concepts and strategies / William M. Pride & Ferrell, O. C. - 12th ed - New Delhi : Biztantra, 2003. - xxxi, 750 p. : ill. ; 27 cm.
Includes bibliographical references and index.
Introductory marketing textbook.
8177225200
2008360400
Marketing--Textbooks.
HF5415 / .M658 2003
658.8