Contemporary advertising/
Arens, William F.
Contemporary advertising/ William F. Arens, Michael F. Weigold, Christian Arens. - 9th ed. - Boston : McGraw-Hill Irwin, c2004 - xxi, 774 p. : col. ill ; 28 cm.
Includes bibliographical references and index.
0072537728 0071214259
2009041919
Advertising.
HF5821 / .B62 2004
659.1
Contemporary advertising/ William F. Arens, Michael F. Weigold, Christian Arens. - 9th ed. - Boston : McGraw-Hill Irwin, c2004 - xxi, 774 p. : col. ill ; 28 cm.
Includes bibliographical references and index.
0072537728 0071214259
2009041919
Advertising.
HF5821 / .B62 2004
659.1