The visionary package :
Meyers, Herbert.
The visionary package : using packaging to build effective brands / Herbert Meyers and Richard Gerstman. - New York : Palgrave Macmillan, 2005. - xiv, 242 p. : ill. ; 24 cm.
Includes bibliographical references and index.
1403906777
2004057787
Packaging.
Marketing.
HF5770 / .M463 2004
658.8/23
The visionary package : using packaging to build effective brands / Herbert Meyers and Richard Gerstman. - New York : Palgrave Macmillan, 2005. - xiv, 242 p. : ill. ; 24 cm.
Includes bibliographical references and index.
1403906777
2004057787
Packaging.
Marketing.
HF5770 / .M463 2004
658.8/23