Madison & Vine :
Donaton, Scott.
Madison & Vine : why the entertainment and advertising industries must converge to survive / Madison and Vine Scott Donaton. - New York : McGraw-Hill, c2004. - xvii, 202 p. : 22 cm.
Includes bibliographical references and index.
0071436847 0071462163
2004011148
Advertising--United States.
Performing arts--United States.
HF5821 / .D545 2004
659.1/0973
Madison & Vine : why the entertainment and advertising industries must converge to survive / Madison and Vine Scott Donaton. - New York : McGraw-Hill, c2004. - xvii, 202 p. : 22 cm.
Includes bibliographical references and index.
0071436847 0071462163
2004011148
Advertising--United States.
Performing arts--United States.
HF5821 / .D545 2004
659.1/0973