Advertising and promotion :
Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 7th ed. - Boston : McGraw-Hill, c2007. - xxvi, 820p. : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
9780073101262 0073101265
2003042015
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B387 2007
659.1
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 7th ed. - Boston : McGraw-Hill, c2007. - xxvi, 820p. : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
9780073101262 0073101265
2003042015
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B387 2007
659.1