Kleppner's advertising procedure /
Russell, J. Thomas.
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. - 15th ed. - Upper Saddle River, N.J : Prentice Hall, 2001. - xIX, 697 P. : col. ill. ; 28 cm.
Includes bibliographical references and index.
0130328774
Advertising.
HF5823 / .K45 2001
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. - 15th ed. - Upper Saddle River, N.J : Prentice Hall, 2001. - xIX, 697 P. : col. ill. ; 28 cm.
Includes bibliographical references and index.
0130328774
Advertising.
HF5823 / .K45 2001