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Marketing :

Bell, Martin L.

Marketing : concepts and strategy / Martin L. Bell. - 2nd ed. - Boston : Houghton Mifflin, 1972. - viii, 961 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0395041627

LCCN: 79163282

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415.13 / .B435 1972

Dewey Class. No.: 658.8

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