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Marketing management :

Kumar, Arun.

Marketing management : comprehensive text, best practices, corporate insights / Arun Kumar & N Meenakshi - New Delhi : Vikas Publishing House Pvt Ltd., 2008. - xxii, 864 p. : ill. ; 27 cm.

includes bibliographical references and index

ISBN: 9788125920625

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K86 2008

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