Marketing and the bottom line :
Ambler, Tim.
Marketing and the bottom line : the new metrics of corporate wealth / Tim Ambler. - London : Financial Times/Prentice Hall, 2000. - xii, 178 p. ; ill. 24 cm.
Includes index.
0273642480
Marketing
HF5415 / .A43 2000
Marketing and the bottom line : the new metrics of corporate wealth / Tim Ambler. - London : Financial Times/Prentice Hall, 2000. - xii, 178 p. ; ill. 24 cm.
Includes index.
0273642480
Marketing
HF5415 / .A43 2000