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Marketing management :

Panda, Tapan K.

Marketing management : text and cases / Tapan K. Panda - 2nd ed. - New Delhi : Excel Books, 2007. - xiii, 757 p. : ill. ; 28 cm.

includes index

ISBN: 8174465480

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415.13 / .P36 2007

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