The KCAU Library

International marketing / (Record no. 10066)

MARC details
000 -LEADER
fixed length control field 01082cam a22003254a 4500
001 - CONTROL NUMBER
control field 14167246
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20131112151438.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 051114s2007 mauab 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005057682
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073080063
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073080062
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm62302627
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KE-NaKCAU
Modifying agency YDX
-- BAKER
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
Item number .C375 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/4
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
9 (RLIN) 4563
245 10 - TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc Philip R. Cateora, John L. Graham.
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 702 p. :
Other physical details col. ill. ;
Dimensions 29 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
9 (RLIN) 2047
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International business enterprises.
9 (RLIN) 1250
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
9 (RLIN) 4564
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Shelving location
    Library of Congress Classification     Non-fiction Town Campus Library Town Campus Library 12/11/2013 India 2000.00 19094/10 19094/10 2 1 HF1416 .C375 2007 Z00036545 03/04/2017 03/04/2017 2000.00 12/11/2013 Main Long  
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library 19/11/2013 India 2000.00 21040/10 21040/10 1   HF1416 .C375 2007 Z00039299 20/07/2014 06/07/2014 2000.00 19/11/2013 Main Long This item is located on the library first floor
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library 19/11/2013 India 2000.00 21039/10 21039/10     HF1416 .C375 2007 Z00039301 19/11/2013   2000.00 19/11/2013 Main Long This item is located on the library first floor
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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