The KCAU Library

International marketing : (Record no. 11757)

MARC details
000 -LEADER
fixed length control field 00614nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140313114952.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140313b xxu||||| |||| 00| 0 eng d
016 ## - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Source 8125918566
040 ## - CATALOGING SOURCE
Transcribing agency KE-NaKCAU
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
Item number .R34 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rajacopal.
245 ## - TITLE STATEMENT
Title International marketing :
Remainder of title Global environment, corporate strategy, case studies /
Statement of responsibility, etc Rajagopal .
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Vikas Publishing House Ltd,
Date of publication, distribution, etc c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 533p. :
Other physical details ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 201
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 13/03/2014 India 2000.00 17890/10 17890/10 4 HF1416 .R34 2007 Z00036122 11/06/2018 04/06/2018 2000.00 13/03/2014 Main Long
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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