The KCAU Library

Foundations of marketing / (Record no. 11808)

MARC details
000 -LEADER
fixed length control field 00646nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140317130813.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140317b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077109189
040 ## - CATALOGING SOURCE
Transcribing agency KE-NaKCAU
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .J7658 2006
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jobber, David.
9 (RLIN) 2370
245 ## - TITLE STATEMENT
Title Foundations of marketing /
Statement of responsibility, etc David Jobber and John Fahy.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc McGraw-Hill Companies,
Date of publication, distribution, etc 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 376 p. :
Other physical details col. ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 201
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Fahy, John.
9 (RLIN) 2371
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction KCA Kitengela Campus Library KCA Kitengela Campus Library   17/03/2014 India 2000.00 19357/10 19357/10 3   HF5415 .J7658 2006 Z00037117 31/07/2019 27/07/2019 2000.00 17/03/2014 Main Long
    Library of Congress Classification     Non-fiction KCA Kitengela Campus Library KCA Kitengela Campus Library   17/03/2014 India 2000.00 19355/10 19355/10 2   HF5415 .J7658 2006 Z00037241 15/03/2017 04/03/2017 2000.00 17/03/2014 Main Long
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 17/03/2014 India 2000.00 19354/10 19354/10 4 3 HF5415 .J7658 2006 Z00037243 12/07/2017 26/05/2017 2000.00 17/03/2014 Main Long
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 17/03/2014 India 2000.00 19356/10 19356/10 1   HF5415 .J7658 2006 Z00037118 24/11/2015 21/11/2015 2000.00 17/03/2014 Main Long
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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