Fundamentals of modern marketing / (Record no. 11811)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00723nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140317150154.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140317b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0876921586 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-NaKCAU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .C793 1980 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cundiff, Edward W. |
| 9 (RLIN) | 10229 |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentals of modern marketing / |
| Statement of responsibility, etc | Edward W. Cundiff, Richard R Still and Norman A. P. Govoni. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Englewood Cliffs : |
| Name of publisher, distributor, etc | Prentice -hall international , inc, |
| Date of publication, distribution, etc | 1980. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 462 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 201 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Still, Richard R. |
| 9 (RLIN) | 10228 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Govoni, Norman A. P. |
| 9 (RLIN) | 10230 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 17/03/2014 | India | 2000.00 | 3025/02 | 3025/02 | HF5415 .C793 1980 | KCA003718 | 17/03/2014 | 2000.00 | 17/03/2014 | Main Long |