The KCAU Library

The SAGE handbook of marketing theory / (Record no. 14430)

MARC details
000 -LEADER
fixed length control field 00956cam a22003252 b4500
001 - CONTROL NUMBER
control field 10851607
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150302114715.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr n
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130411e20091222xxk s|||||||| 2|eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781446270516
035 ## - SYSTEM CONTROL NUMBER
System control number (WaSeSS)ssib016089595
037 ## - SOURCE OF ACQUISITION
Stock number B75051P
Source of stock number/acquisition 00325166
040 ## - CATALOGING SOURCE
Original cataloging agency BIP US
Modifying agency WaSeSS
Transcribing agency KE-NaKCAU
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .S229 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8001
Edition number 22
245 04 - TITLE STATEMENT
Title The SAGE handbook of marketing theory /
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc SAGE Publications, Limited,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 523 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing--philosophy.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing --theories
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Maclaran, Pauline. (ed.)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Stern, Barbara.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tadajewski, Mark.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Saren, Michael.
773 #0 - HOST ITEM ENTRY
Title SAGE Knowledge - A-Z List
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction KCA Kitengela Campus Library KCA Kitengela Campus Library   26/02/2016 Book Aid International 3000.00 28378/16 28378/16   HF5415 .S229 2010 KIT16020354 26/02/2016 3000.00 26/02/2016 Main Long
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 28/02/2015 Book Aid International 3000.00 27735/15 27735/15   HF5415 .S229 2010 MOOL15020362 28/02/2015 3000.00 28/02/2015 Main Long
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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