Handbook of research on international advertising / (Record no. 14448)
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| 000 -LEADER | |
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| fixed length control field | 00932cam a2200289Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 10412751 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150302130213.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr n |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130801s2013 gw sb 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781848448582 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781783476015 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (WaSeSS)ssj0000904247 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-NaKCAU |
| Modifying agency | WaSeSS |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5814 |
| Item number | .H36 2012 |
| 245 00 - TITLE STATEMENT | |
| Title | Handbook of research on international advertising / |
| Statement of responsibility, etc | edited by Shintaro Okazaki. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Cheltenham : |
| Name of publisher, distributor, etc | Edward Elgar, |
| Date of publication, distribution, etc | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 543 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | License restrictions may limit access. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Research. |
| 773 #0 - HOST ITEM ENTRY | |
| Title | SpringerLink ebooks - Business and Economics (2013) |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Vendor-generated brief record |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 02/03/2015 | Book Aid International | 3000.00 | 27755/15 | 27755/15 | HF5814 .H36 2012 | MOOL15030392 | 14/06/2017 | 3000.00 | 02/03/2015 | Main Long |