The KCAU Library

Marketing greatest hits. (Record no. 15420)

MARC details
000 -LEADER
fixed length control field 00905cam a2200301Ma 4500
001 - CONTROL NUMBER
control field 9954128
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160301110106.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111220s2012 enk b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781408157213
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)795014103
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn795014103
035 ## - SYSTEM CONTROL NUMBER
System control number (NNC)9954128
040 ## - CATALOGING SOURCE
Transcribing agency KE-NaKCAU
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .D86 2012
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Duncan, Kevin,
Dates associated with a name 1961-
245 10 - TITLE STATEMENT
Title Marketing greatest hits.
Number of part/section of a work Volume II,
Name of part/section of a work Another masterclass in modern marketing ideas /
Statement of responsibility, etc Kevin Duncan.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Bloomsbury,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent x, 194 p. ;
Dimensions 20 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 201
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing literature
Form subdivision Abstracts.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing literature
Form subdivision Reviews.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Main Long
948 1# - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
Series part designator, SPT (RLIN) 20121121
b (OCLC) c
c (OCLC) jeb52
d (OCLC) MPS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction KCA Kitengela Campus Library KCA Kitengela Campus Library 01/03/2016 Book Aid International 3000.00 28404/16 28404/16 3 3 HF5415 .D86 2012 KIT16030399 21/01/2019 08/01/2019 3000.00 01/03/2016 Main Long
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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