The KCAU Library

Marketing management in the 21st Century / (Record no. 15509)

MARC details
000 -LEADER
fixed length control field 00932fam a22003378a 4500
001 - CONTROL NUMBER
control field 2734689
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160314154417.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000515s2000 nju 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 00040643
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780979734441
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)45581688
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm45581688
035 ## - SYSTEM CONTROL NUMBER
System control number (NNC)2734689
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KE-NaKCAU
Modifying agency OrLoB-B
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .C265 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Capon, Noel.
9 (RLIN) 12108
245 00 - TITLE STATEMENT
Title Marketing management in the 21st Century /
Statement of responsibility, etc Noel Capon and Roy Capon.
250 ## - EDITION STATEMENT
Edition statement European Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Wessex,
Date of publication, distribution, etc 2009.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 0008
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 118 p. :
Other physical details ill ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index.
505 80 - FORMATTED CONTENTS NOTE
Title Marketing and the Internet.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 12109
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Capon, Roy.
9 (RLIN) 12110
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Numeration TOC
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction KCA Kitengela Campus Library KCA Kitengela Campus Library 14/03/2016 Book Aid International 3000.00 28486/16 28486/16   HF5415.13 .C265 2009 KIT16030525 14/03/2016 3000.00 14/03/2016 Main Long
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

More Links