Marketing management / (Record no. 15905)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00918cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16533468 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160902115414.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101104s2012 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010046655 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292092621 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn678924608 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | KE-NaKCAU |
| Modifying agency | YDX |
| -- | YDXCP |
| -- | BWX |
| -- | CDX |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .K64 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 2229 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Philip Kotler, Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Pearson Education, |
| Date of publication, distribution, etc | c2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 714 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| General subdivision | Management. |
| 9 (RLIN) | 2715 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane. |
| 9 (RLIN) | 2716 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 29/08/2016 | Text Book Centre | 4000.00 | 28797/16 | 28797/16 | 3 | 1 | HF5415.13 .K64 2016 | MOOL16081203 | 03/03/2018 | 26/02/2018 | 4000.00 | 29/08/2016 | Main Long | ||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 29/08/2016 | Text Book Centre | 4000.00 | 28796/16 | 28796/16 | 5 | 2 | HF5415.13 .K64 2016 | MOOL16081204 | 12/04/2018 | 24/03/2018 | 4000.00 | 29/08/2016 | Main Long | ||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 29/08/2016 | Text Book Centre | 4000.00 | 28795/16 | 28795/16 | 2 | HF5415.13 .K64 2016 | MOOL16081205 | 04/12/2017 | 22/11/2017 | 4000.00 | 29/08/2016 | Main Long | |||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 29/08/2016 | Text Book Centre | 4000.00 | 28784/16 | 28784/16 | 1 | HF5415.13 .K64 2016 | MOOL16081207 | 02/06/2018 | 30/05/2018 | 4000.00 | 29/08/2016 | Main Long | |||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 29/08/2016 | Text Book Centre | 4000.00 | 28793/16 | 28793/16 | 1 | HF5415.13 .K64 2016 | MOOL16081208 | 01/10/2016 | 28/09/2016 | 4000.00 | 29/08/2016 | Main Long | |||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 29/08/2016 | Text Book Centre | 4000.00 | 28792/16 | 28792/16 | 2 | HF5415.13 .K64 2016 | MOOL16081210 | 22/06/2018 | 22/06/2018 | 4000.00 | 29/08/2016 | Main Long |