The KCAU Library

Marketing management in Africa / (Record no. 17872)

MARC details
000 -LEADER
fixed length control field 01178cam a22003498i 4500
001 - CONTROL NUMBER
control field 20145220
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220914163316.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171116s2018 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017054453
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138714397
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency KE-NaKCAU
042 ## - AUTHENTICATION CODE
Authentication code pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code f------
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.12.A35
Item number M374 2018
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80096
Edition number 23
245 00 - TITLE STATEMENT
Title Marketing management in Africa /
Statement of responsibility, etc edited by George Tesar, Steven W. Anderson, Hassimi Traore, and Jens Graff.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Taylor and Francis Group,
Date of publication, distribution, etc 2018.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1806
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 343p. :
Dimensions 22cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision Africa
Chronological subdivision 21st century.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision Africa
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Informal sector (Economics)
Geographic subdivision Africa.
651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name Africa
General subdivision Economic conditions.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tesar, George.
Relator term editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Anderson, Steven W.
Relator term editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Traore, Hassimi.
Relator term editor.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date checked out Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 09/09/2022 Corporate Campus. 4313.00 30763/22 30763/22 2 1 HF5415.12.A35 M374 2018 MOOL22090120 08/12/2023 24/11/2023 24/11/2023 4313.00 09/09/2022 Main Long
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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