Marketing Communications: (Record no. 17949)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00777nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220923134400.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220923b |||||||| |||| 00| 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | 9781292234977 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-NaKCAU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .123 .F55 2019 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658. |
| Item number | 8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Relator code | Fill Chris |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Communications: |
| Remainder of title | touchpoints,Sharing and disruptions |
| Statement of responsibility, etc | /Chris Fill |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow,England: |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | c 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,775p:ill:Index |
| Dimensions | 26 cm |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Marketing Communications |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographic reference(pages 750-775) and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communications in Marketing|Marketing channels| Sales Promotions|Branding |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Relator code | Sarah Turnbull |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Main Long |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Town Campus Library | Town Campus Library | 22/09/2022 | Corporate Campus | 6597.00 | 087/22 | 087/22 | HF5415 .123 .F55 2019 | ICAD22090228 | 23/09/2022 | 6595.00 | 23/09/2022 | Main Long |