The KCAU Library

The marketing plan / (Record no. 17962)

MARC details
000 -LEADER
fixed length control field 01328cam a22003374a 4500
001 - CONTROL NUMBER
control field 14142005
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220926184955.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 051015s2006 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005056170
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 047175529X (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471755296
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm62118475
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency LCC
Modifying agency YDX
-- BAKER
-- VP@
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .C6348 2006
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cohen, William A.,
Dates associated with a name 1937-
9 (RLIN) 11856
245 14 - TITLE STATEMENT
Title The marketing plan /
Statement of responsibility, etc William A. Cohen.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, NJ :
Name of publisher, distributor, etc J. Wiley & Sons,
Date of publication, distribution, etc c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 350 p. :
Other physical details ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 345-346) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0645/2005056170-d.html">http://www.loc.gov/catdir/enhancements/fy0645/2005056170-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0645/2005056170-t.html">http://www.loc.gov/catdir/enhancements/fy0645/2005056170-t.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0658/2005056170-b.html">http://www.loc.gov/catdir/enhancements/fy0658/2005056170-b.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Non-fiction Town Campus Library Town Campus Library 22/09/2022 Corporate Campus 089/22   HF5415.13 .C6348 2006 ICAD22090246 26/09/2022 26/09/2022 Books
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

More Links