MARC details
| 000 -LEADER |
| fixed length control field |
01328cam a22003374a 4500 |
| 001 - CONTROL NUMBER |
| control field |
14142005 |
| 003 - CONTROL NUMBER IDENTIFIER |
| control field |
KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20220926184955.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
051015s2006 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
| LC control number |
2005056170 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
047175529X (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9780471755296 |
| 035 ## - SYSTEM CONTROL NUMBER |
| System control number |
(OCoLC)ocm62118475 |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
DLC |
| Transcribing agency |
LCC |
| Modifying agency |
YDX |
| -- |
BAKER |
| -- |
VP@ |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HF5415.13 |
| Item number |
.C6348 2006 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
658.8/02 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Cohen, William A., |
| Dates associated with a name |
1937- |
| 9 (RLIN) |
11856 |
| 245 14 - TITLE STATEMENT |
| Title |
The marketing plan / |
| Statement of responsibility, etc |
William A. Cohen. |
| 250 ## - EDITION STATEMENT |
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc |
Hoboken, NJ : |
| Name of publisher, distributor, etc |
J. Wiley & Sons, |
| Date of publication, distribution, etc |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
xviii, 350 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
| Bibliography, etc |
Includes bibliographical references (p. 345-346) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0645/2005056170-d.html">http://www.loc.gov/catdir/enhancements/fy0645/2005056170-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0645/2005056170-t.html">http://www.loc.gov/catdir/enhancements/fy0645/2005056170-t.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0658/2005056170-b.html">http://www.loc.gov/catdir/enhancements/fy0658/2005056170-b.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |