Marketing management / (Record no. 18423)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00502nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230326124343.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230326b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292023410 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KE-NaKCAU |
| Transcribing agency | KE-NaKCAU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | R658.8 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dhar Ravi. |
| 9 (RLIN) | 1139 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Russ Winer ,Ravi Dhar. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th-ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow: |
| Name of publisher, distributor, etc | Pearson education limited; |
| Date of publication, distribution, etc | c2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ii,492 p.: |
| Dimensions | 27cm |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 22/02/2022 | Corporate Campus | 5959.00 | 2026/23 | 2026/23 | HF5415.13 R658.8 2014 | KIT23030036 | 26/03/2023 | 5959.00 | Main Short |