The KCAU Library

Consumer behavior : (Record no. 3057)

MARC details
000 -LEADER
fixed length control field 01077pam a2200313 a 4500
001 - CONTROL NUMBER
control field 1088353
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140313121948.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 920728s1993 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 92027875
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070387672
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KE-NaKCAU
Modifying agency DLC
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number .L677 1993
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/34
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Loudon, David L.
9 (RLIN) 2887
245 10 - TITLE STATEMENT
Title Consumer behavior :
Remainder of title concepts and applications /
Statement of responsibility, etc David L. Loudon, Albert J. Della Bitta.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c1993.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 788 p. :
Other physical details ill. ;
Dimensions 27 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill series in marketing
9 (RLIN) 2888
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
9 (RLIN) 340
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Geographic subdivision United States
General subdivision Case studies.
9 (RLIN) 2889
700 2# - ADDED ENTRY--PERSONAL NAME
Personal name Della Bitta, Albert J.
9 (RLIN) 2890
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction KCA Kisumu Campus KCA Kisumu Campus   11/09/2012 India 2000.00 18774/10 18774/10 3 2 HF5415.32 .L677 1993 Z00036219 09/10/2014 25/09/2014 2000.00 11/09/2012 Main Short
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 13/08/2012 India 2000.00 20799/10 20799/10 5 1 HF5415.32 .L677 1993 Z00038714 22/08/2016 19/07/2016 2000.00 13/08/2012 Main Long
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 29/04/2013 India 2000.00 20968/10 20968/10 4   HF5415.32 .L677 1993 Z00039236 19/06/2018 11/06/2018 2000.00 29/04/2013 Main Long
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 13/03/2014 India 2000.00 10865/07 10865/07 2   HF5415.32 .L677 1993 Z00002459 15/07/2018 29/06/2018 2000.00 13/03/2014 Main Long
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 13/03/2014 India 2000.00 12713/07 12713/07 2 1 HF5415.32 .L677 1993 Z00005008 21/03/2016 11/03/2016 2000.00 13/03/2014 Main Long
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KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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