Principles of global marketing / (Record no. 3797)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01218cam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3524764 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120906191703.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960522s1997 njuab b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 96022966 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0137222998 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | KE-NaKCAU |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .K443 1997 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/48 |
| Edition number | 20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J. |
| 9 (RLIN) | 4551 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of global marketing / |
| Statement of responsibility, etc | Warren J. Keegan, Mark C. Green. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | c1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 421 p. : |
| Other physical details | ill. (some col.), col. maps ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Multinational marketing management. 3rd ed. 1984. |
| 500 ## - GENERAL NOTE | |
| General note | World maps on endpapers. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing |
| General subdivision | Management. |
| 9 (RLIN) | 4556 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing |
| General subdivision | Management |
| -- | Case studies. |
| 9 (RLIN) | 4557 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Green, Mark C. |
| 9 (RLIN) | 4554 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J. |
| Title of a work | Multinational marketing management. |
| 9 (RLIN) | 4558 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Shelving location | Total Renewals | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | KCA Kisumu Campus | KCA Kisumu Campus | 06/09/2012 | Nairobi | 2000.00 | 2762/08 | 2762/08 | HF1416 .K443 1997 | Z00032524 | 06/09/2012 | 2000.00 | 06/09/2012 | Main Short | ||||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 13/03/2014 | India | 2000.00 | 14253/08 | 14253/08 | 3 | HF1416 .K443 1997 | Z00008614 | 30/11/2015 | 2000.00 | 13/03/2014 | Main Long | This item is located on the library first floor | 2 | 17/11/2015 | ||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 13/03/2014 | India | 2000.00 | 11585/07 | 11585/07 | HF1416 .K443 1997 | Z00003524 | 13/03/2014 | 2000.00 | 13/03/2014 | Main Long | This item is located on the library first floor |