Marketing : Theory and Practice / (Record no. 3878)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00915nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120910154359.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120910t xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-NaKCAU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .M37 1983 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : Theory and Practice / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Macmillan, |
| Date of publication, distribution, etc | c1983 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 426p. : |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographic references [383-421] and an index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Foundations of marketing |
| 9 (RLIN) | 4731 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Evolution of marketing |
| 9 (RLIN) | 4732 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer Behaviour |
| 9 (RLIN) | 4733 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baker, Michael J. |
| 9 (RLIN) | 4734 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brown, A.J. |
| 9 (RLIN) | 4735 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brownlie, Douglas |
| 9 (RLIN) | 4736 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Crosier, Keith |
| 9 (RLIN) | 4737 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Drayton, Jennifer L. |
| 9 (RLIN) | 4738 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kennedy, Anita |
| 9 (RLIN) | 4739 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kinsey, Joanna |
| 9 (RLIN) | 4740 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parkinson, Stephen T. |
| 9 (RLIN) | 4741 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | KCA Kisumu Campus | KCA Kisumu Campus | 10/09/2012 | Nairobi | 1500.00 | 1070/05 | 1070/05 | HF 5415 .M37 1983 | Z00032590 | 10/09/2012 | 1500.00 | 10/09/2012 | Main Short |