Convergence marketing : (Record no. 3881)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01222cam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12784837 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160909100042.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020522s2002 njua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2002282225 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130650757 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm48935568 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EXW |
| Transcribing agency | KE-NaKCAU |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .W558 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wind, Yoram. |
| 9 (RLIN) | 4743 |
| 245 10 - TITLE STATEMENT | |
| Title | Convergence marketing : |
| Remainder of title | running with the centaurs / |
| Statement of responsibility, etc | Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther. |
| 246 0# - VARYING FORM OF TITLE | |
| Display text | Subtitle on cover: |
| Title proper/short title | Strategies for reaching the new hybrid consumer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, NJ : |
| Name of publisher, distributor, etc | Financial Times Prentice Hall, |
| Date of publication, distribution, etc | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 336 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographic references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 9 (RLIN) | 22 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 201 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior. |
| 9 (RLIN) | 340 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 9 (RLIN) | 961 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mahajan, Vijay. |
| 9 (RLIN) | 4744 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gunther, Robert E. |
| 9 (RLIN) | 4745 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 2 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | KCA Kisumu Campus | KCA Kisumu Campus | 10/09/2012 | Nairobi | 1200.00 | 15750/08 | 15750/08 | HF5415.1265 .W558 2002 | Z00010686 | 10/09/2012 | 1200.00 | 10/09/2012 | Main Short | ||||||
| Library of Congress Classification | Non-fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 25/10/2012 | India | 1200.00 | 16023/08 | 16023/08 | HF5415.1265 .W558 2002 | Z00010996 | 25/10/2012 | 1200.00 | 25/10/2012 | Main Long | ||||||
| Library of Congress Classification | Non-fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 25/10/2012 | India | 1200.00 | 7199/05 | 7199/05 | HF5415.1265 .W558 2002 | KCA002181 | 25/10/2012 | 1200.00 | 25/10/2012 | Main Long | ||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 25/10/2012 | India | 1200.00 | 11556/07 | 11556/07 | HF5415.1265 .W558 2002 | Z00003429 | 25/10/2012 | 1200.00 | 25/10/2012 | Main Long | This item is located on the library first floor | |||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 25/10/2012 | India | 1200.00 | 7978/05 | 7978/05 | HF5415.1265 .W558 2002 | KCA002182 | 25/10/2012 | 1200.00 | 25/10/2012 | Main Long | This item is located on the library first floor |