Marketing Communications : (Record no. 3886)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00710nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130312130749.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120910t xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-NaKCAU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.123 |
| Item number | .F55 1998 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fill, Chris |
| 9 (RLIN) | 960 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Communications : |
| Remainder of title | contexts, contents and strategies / |
| Statement of responsibility, etc | Chris Fill |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | c1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 656p. : |
| Other physical details | ill. [ chiefly col. ] ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Channels |
| 9 (RLIN) | 962 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Promotions |
| 9 (RLIN) | 4758 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Ethics in Marketing Communications |
| 9 (RLIN) | 4759 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Networks |
| 9 (RLIN) | 4760 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | KCA Kisumu Campus | KCA Kisumu Campus | 10/09/2012 | Nairobi | 1200.00 | 2368/07 | 2368/07 | 3 | HF 5415.123 .F55 1998 | Z00032606 | 17/06/2016 | 17/06/2016 | 1200.00 | 10/09/2012 | Main Short |