The KCAU Library

Strategic electronic marketing : (Record no. 3893)

MARC details
000 -LEADER
fixed length control field 01019cam a22002774a 4500
001 - CONTROL NUMBER
control field 11919121
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20120910171231.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000223s2001 ohua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 00026320
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324013191 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KE-NaKCAU
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .K44 2000
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/4
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kleindl, Brad Alan,
Dates associated with a name 1955-
9 (RLIN) 4775
245 10 - TITLE STATEMENT
Title Strategic electronic marketing :
Remainder of title managing e-business /
Statement of responsibility, etc Brad Alan Keindl.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Cincinnati, Ohio :
Name of publisher, distributor, etc SouthWestern College Publishing,
Date of publication, distribution, etc c2001.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 342 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Telemarketing.
9 (RLIN) 4776
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Database marketing.
9 (RLIN) 4777
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Shelving location Total Renewals
    Library of Congress Classification     Non-fiction KCA Kisumu Campus KCA Kisumu Campus 10/09/2012 Nairobi 1200.00 2523/07 2523/07 1 HF5415.1265 .K44 2000 Z00032612 17/10/2012 08/10/2012 1200.00 10/09/2012 Main Short    
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library 25/10/2012 India 1200.00 14294/08 14294/08 1 HF5415.1265 .K44 2000 Z00008676 17/11/2022 03/11/2022 1200.00 25/10/2012 Main Long This item is located on the library first floor  
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library 25/10/2012 India 1200.00 11083/07 11083/07 1 HF5415.1265 .K44 2000 Z00002800 13/01/2015 12/11/2014 1200.00 25/10/2012 Main Long This item is located on the library first floor 1
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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