Consumer behavior and marketing strategy / (Record no. 3915)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01014cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3559999 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211122221455.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980325s1999 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 98016996 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256261903 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | KE-NaKCAU |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.3 |
| Item number | .P468 1999 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peter, J. Paul. |
| 9 (RLIN) | 4684 |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior and marketing strategy / |
| Remainder of title | J. Paul Peter, Jerry C. Olson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Irwin/McGraw-Hill, |
| Date of publication, distribution, etc | c1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 545 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 26 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Irwin/McGraw-Hill series in marketing |
| 9 (RLIN) | 4807 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 481-510) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior. |
| 9 (RLIN) | 340 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 201 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Olson, Jerry C. |
| Fuller form of name | (Jerry Corrie). |
| 9 (RLIN) | 4841 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Shelving location | Total Renewals | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | KCA Kisumu Campus | KCA Kisumu Campus | 11/09/2012 | India | 2000.00 | 2448/07 | 2448/07 | HF5415.3 .P468 1999 | Z00032630 | 11/09/2012 | 2000.00 | 11/09/2012 | Main Short | ||||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 19/11/2012 | India | 2000.00 | 19011/10 | 19011/10 | 3 | HF5415.3 .P468 1999 | Z00036555 | 02/11/2024 | 2000.00 | 19/11/2012 | Main Long | This item is located on the library first floor | 1 | 02/10/2024 |