Marketing communications : (Record no. 6012)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00595nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20121030162255.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121030t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1861521960 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-NaKCAU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.I23 |
| Item number | .K48 1999 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kitchen Philip J. |
| 9 (RLIN) | 9126 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communications : |
| Remainder of title | Principles and practice / |
| Statement of responsibility, etc | Philip J. Kitchen |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia : |
| Name of publisher, distributor, etc | Thomson Learning, |
| Date of publication, distribution, etc | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 534 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 201 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | KCA Kisumu Campus | KCA Kisumu Campus | 03/07/2014 | 7488.00 | 4180/14 | 4180/14 | HF5415.I23 .K48 1999 | KSM14071818 | 03/07/2014 | 7488.00 | 03/07/2014 | Main Short | ||||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 30/10/2012 | South Africa | 4200.00 | 4521/04 | 4521/04 | 2 | HF5415.I23 .K48 1999 | KCA005446 | 01/12/2015 | 30/01/2014 | 4200.00 | 30/10/2012 | Main Long | ||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 30/10/2012 | South Africa | 4200.00 | 4522/04 | 4522/04 | HF5415.I23 .K48 1999 | KCA005447 | 13/05/2013 | 4200.00 | 30/10/2012 | Main Long | ||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 30/10/2012 | South Africa | 4200.00 | 4455/04 | 4455/04 | 4 | HF5415.I23 .K48 1999 | KCA005545 | 18/02/2016 | 14/04/2015 | 4200.00 | 30/10/2012 | Main Long |