From Brand Vision to Brand Evaluation : (Record no. 6392)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00907cam a22002892 b4500 |
| 001 - CONTROL NUMBER | |
| control field | 8568618 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20121113115351.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr n |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091112e20100422kyua es|||||||| 2|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750646144 |
| 024 3# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 9781856177733 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (WaSeSS)ssj0000418138 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | 00081154 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BIP US |
| Transcribing agency | KE-NaKCAU |
| Modifying agency | WaSeSS |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415. C666 2001 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | de Chernatony, Leslie. |
| Relator term | Author |
| 9 (RLIN) | 9865 |
| 245 10 - TITLE STATEMENT | |
| Title | From Brand Vision to Brand Evaluation : |
| Remainder of title | The strategically building and Sustaining brands / |
| Statement of responsibility, etc | Leslie de Chernatony. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Butterworth, |
| Date of publication, distribution, etc | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 293p. : |
| Other physical details | ill, ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographycal refrences and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 201 |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Bowker Global Books in Print record |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 13/11/2012 | India | 2000.00 | 8212/05 | 8212/05 | HF5415. C666 2001 | KCA003612 | 13/11/2012 | 2000.00 | 13/11/2012 | Main Long |