Essentials of marketing : (Record no. 6579)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00979pam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4415746 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20131111110817.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 930720s1994 ilua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071116336 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | KE-NaKCAU |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M378 2006 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 9 (RLIN) | 2308 |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing : |
| Remainder of title | a marketing strategy planning approach / |
| Statement of responsibility, etc | William D. Perreault, E. Jerome McCarthy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw-Hill /Irwin, |
| Date of publication, distribution, etc | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl, 638 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Irwin series in marketing. |
| 9 (RLIN) | 2309 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 201 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome. |
| 9 (RLIN) | 2310 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Total Renewals | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Town Campus Library | Town Campus Library | 02/10/2013 | India | 2000.00 | 18637/10 | 18637/10 | 4 | HF5415 .M378 2006 | Z00036071 | 13/02/2020 | 2000.00 | 02/10/2013 | Main Long | 1 | 29/01/2020 | |||||
| Library of Congress Classification | Non-fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 11/11/2013 | India | 2000.00 | 19756/10 | 19756/10 | 1 | HF5415 .M378 2006 | Z00037452 | 02/06/2016 | 2000.00 | 11/11/2013 | Main Long | 02/06/2016 | ||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 20/11/2012 | India | 2000.00 | 18441/10 | 18441/10 | HF5415 .M378 2006 | Z00036029 | 20/11/2012 | 2000.00 | 20/11/2012 | Main Long | |||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 11/11/2013 | India | 2000.00 | 18636/10 | 18636/10 | 2 | HF5415 .M378 2006 | Z00036084 | 18/09/2023 | 2000.00 | 11/11/2013 | Main Long | 05/09/2023 | |||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 11/11/2013 | India | 2000.00 | 18499/10 | 18499/10 | 2 | HF5415 .M378 2006 | Z00039734 | 21/02/2017 | 2000.00 | 11/11/2013 | Main Long | 20/02/2017 |