MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01394cas a2200373 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
10870227 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140408152943.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
900615c19909999mauar b 0 a0eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
sn 92028178 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072864710 |
| 022 0# - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
10995579 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm22638336 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
OPosmS |
| Transcribing agency |
KE-NaKCAU |
| Modifying agency |
InU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| -- |
nsdp |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.M378 2005 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/005 |
| Edition number |
20 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perreault, William D. |
| 9 (RLIN) |
2308 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Applications in basic marketing : |
| Remainder of title |
clippings from the popular business press / |
| Statement of responsibility, etc |
William, D Perreault & E. Jerome McCarthy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
McGraw-hill / Irwin, |
| Date of publication, distribution, etc |
c2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 246 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Clippings from the popular business press." |
| 580 ## - LINKING ENTRY COMPLEXITY NOTE |
|---|
| Linking entry complexity note |
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Earlier selection Decision based on 1990 |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Title from title page. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Periodicals. |
| 9 (RLIN) |
2440 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Periodicals. |
| 9 (RLIN) |
2441 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Périodiques. |
| 9 (RLIN) |
2442 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Coupures de presse |
| Form subdivision |
Périodiques. |
| 9 (RLIN) |
2443 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
gtt |
| 9 (RLIN) |
201 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, E. Jerome |
| 9 (RLIN) |
2444 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| b |
cbc |
| c |
serials |
| d |
2 |
| e |
ncip |
| f |
19 |
| g |
n-oclcserc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |