The KCAU Library

Developing a winning marketing plan / (Record no. 7663)

MARC details
000 -LEADER
fixed length control field 00928cam a2200325 a 4500
001 - CONTROL NUMBER
control field 587406
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20130603122157.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 870812s1987 nyua b 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 86032402
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471845299
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)14964773
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm14964773
035 ## - SYSTEM CONTROL NUMBER
System control number (CStRLIN)NYCG87-B67053
035 ## - SYSTEM CONTROL NUMBER
System control number (NNC)587406
040 ## - CATALOGING SOURCE
Transcribing agency KE-NaKCAU
050 0# - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .C54247 1987
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 19
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .C54247 1987
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cohen, William A.,
Dates associated with a name 1937-
9 (RLIN) 11856
245 10 - TITLE STATEMENT
Title Developing a winning marketing plan /
Statement of responsibility, etc William A. Cohen.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc c1987.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 324 p. :
Other physical details ill. ;
Dimensions 24 cm.
490 1# - SERIES STATEMENT
Series statement Wiley series on business strategy
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliography: p. 283.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 201
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Wiley series on business strategy.
9 (RLIN) 11857
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 03/06/2013 India 2000.00 21229/10 21229/10   HF5415 .C54247 1987 Z00040413 03/06/2013 2000.00 03/06/2013 Main Long
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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