The KCAU Library

The manager's guide to competitive marketing strategies / (Record no. 7834)

MARC details
000 -LEADER
fixed length control field 00883nam a2200289Ia 4500
001 - CONTROL NUMBER
control field ebr10263884
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230715143444.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m u
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080501s2005 enk sb 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 8130903490
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)646780661
040 ## - CATALOGING SOURCE
Original cataloging agency CaPaEBR
Transcribing agency KE-NaKCAU
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .P32 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Paley, Norton.
9 (RLIN) 12099
245 14 - TITLE STATEMENT
Title The manager's guide to competitive marketing strategies /
Statement of responsibility, etc Norton Paley.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Viva Books Private Limited,
Date of publication, distribution, etc c2007.
300 ## - PHYSICAL DESCRIPTION
Extent x, 412 p.:
500 ## - GENERAL NOTE
General note Includes appendix
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 12100
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business logistics.
9 (RLIN) 522
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ebrary, Inc.
9 (RLIN) 327
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/kcau-ebooks/detail.action?docID=309079">https://ebookcentral.proquest.com/lib/kcau-ebooks/detail.action?docID=309079</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 13/06/2013 India 2000.00 15026/08 15026/08 6 3 HF5415.13 .P32 2007 Z00009992 19/01/2016 08/12/2015 2000.00 13/06/2013 Main Long
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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