The KCAU Library

Contemporary advertising/ (Record no. 7976)

MARC details
000 -LEADER
fixed length control field 00679cam a22002538a 4500
001 - CONTROL NUMBER
control field 15956067
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20130625121609.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091022s2011 mau 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009041919
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071122931
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KE-NaKCAU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .B62 2002
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.
9 (RLIN) 11714
245 10 - TITLE STATEMENT
Title Contemporary advertising/
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc c2002
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1111
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 614 p. :
Other physical details col. ill ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 2579
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 25/06/2013 India 2000.00 17963/10 17963/10   HF5821 .B62 2002 Z00035477 25/06/2013 2000.00 25/06/2013 Main Long
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 25/06/2013 India 2000.00 20229/10 20229/10   HF5821 .B62 2002 Z00038012 25/06/2013 2000.00 25/06/2013 Main Long
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 25/06/2013 India 2000.00 18641/10 18641/10   HF5821 .B62 2002 Z00039173 25/06/2013 2000.00 25/06/2013 Main Long
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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