MARC details
| 000 -LEADER |
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| fixed length control field |
01468cam a22003014a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
5325906 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20130625154618.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
050119s2005 nyu 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2005001422 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0814472958 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocm57506804 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(NNC)5325906 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
KE-NaKCAU |
| Modifying agency |
OrLoB-B |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.K624 2005 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 9 (RLIN) |
2229 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
According to Kotler : |
| Remainder of title |
the world's foremost authority on marketing answers your questions / |
| Statement of responsibility, etc |
Philip Kotler. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
AMACOM, |
| Date of publication, distribution, etc |
c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 168 p. : |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Pt. 1. |
| Title |
Markets and marketing -- |
| Miscellaneous information |
Pt. 2. |
| Title |
Marketing strategy -- |
| Miscellaneous information |
Pt. 3. |
| Title |
Marketing tools (the 4Ps) -- |
| Miscellaneous information |
Pt. 4. |
| Title |
Marketing planning -- |
| Miscellaneous information |
Pt. 5. |
| Title |
Marketing organization -- |
| Miscellaneous information |
Pt. 6. |
| Title |
Marketing control -- |
| Miscellaneous information |
Pt. 7. |
| Title |
Marketing areas of application -- |
| Miscellaneous information |
Pt. 8. |
| Title |
Marketing excellence. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc |
"According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary thinking of one of the profession's most revered experts."--BOOK JACKET. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
201 |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] |
|---|
| Numeration |
TOC |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |