The KCAU Library

Marketing : (Record no. 8098)

MARC details
000 -LEADER
fixed length control field 00751pam a2200241 a 4500
001 - CONTROL NUMBER
control field 3962405
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20131002121739.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 941103s1995 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 94043380
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0205156029
040 ## - CATALOGING SOURCE
Transcribing agency KE-NaKCAU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .S357 1995
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Schoell, William F.
9 (RLIN) 12532
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title contemporary concepts and practices /
Statement of responsibility, etc William F. Schoell, Joseph P. Guiltinan.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Englewood Cliffs, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c1995.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 762 p. :
Other physical details col. ill. ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 201
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Guiltinan, Joseph P.
9 (RLIN) 12533
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 03/07/2013 India 2000.00 10771/07 10771/07 1 1 HF5415 .S357 1995 Z00002638 01/07/2016 01/10/2013 2000.00 03/07/2013 Main Long
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 02/10/2013 India 2000.00 11595/07 11595/07 2   HF5415 .S357 1995 Z00003455 06/08/2015 29/07/2015 2000.00 02/10/2013 Main Long
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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